Strategic PlanESCA’s Strategic Plan is a direct outgrowth of the ESCA Board of Director’s desire to position the organization for a sustainable competitive advantage. The Strategic Plan is designed to reflect each of the four key strategic plan objectives:
· Brand Development
This approach improves the chances of organizational alignment and makes the best use of ESCA’s resources (time, money and effort). This Strategic Plan is designed to be a working plan with the flexibility to evolve as ESCA’s members’ needs and the competitive landscape changes.
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