Strategic Plan

Strategic Plan

ESCA’s Strategic Plan is a direct outgrowth of the ESCA Board of Director’s desire to position the organization for a sustainable competitive advantage.  The Strategic Plan is designed to reflect each of the four key strategic plan objectives:

   ·         Brand Development
   ·         Training & Education
   ·         Advocacy
   ·         Standards & Best Practices

This approach improves the chances of organizational alignment and makes the best use of ESCA’s resources (time, money and effort).  This Strategic Plan is designed to be a working plan with the flexibility to evolve as ESCA’s members’ needs and the competitive landscape changes.