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The Legacy of Modern Expo + Events: From Humble Beginnings to Industry Leaders

In pursuit of his American Dream, William C. Vriens Sr. overcame the challenge of lacking a formal education to secure a job installing advertisement displays in store windows for a local decorating company. Quickly recognizing his talent and passion for “making things look good,” he dedicated himself to his craft, steadily building equity in the company. By the late 1940s, William channeled this developed passion into founding Modern Display Service. Like many great startups, Modern began with modest means, operating out of the back of a rusty 1937 Plymouth station wagon. As William honed his decorating and business skills, the company flourished.

Today, the same passion and attention to detail that William instilled in the company continue to define Modern Expo + Events. Now well into its third generation of family management under current president Taylor Vriens, Modern Expo + Events has grown into one of the nation’s leading independent exposition service contractors, special event producers, and decorators. Despite the exponential growth in services and offerings over its 80-year history, the core principles established by William Vriens Sr.—quality, value, service, family, and community—remain steadfast.

Modern Expo + Events now provides services for over 450 events annually across the country. Current President Taylor Vriens emphasizes, “We are big enough to handle the largest events but small enough to ensure every customer gets the attention and customer service they deserve.” He adds, “Our philosophy is to establish true partnerships with all our clients.”

To ensure that every client’s event needs are met regardless of location, Modern Expo has developed a network of trusted partners across the country. These partnerships are crucial, allowing Modern Expo to navigate local nuances and logistical challenges, thereby providing the best possible experience for its customers.

Modern Expo + Events distinguishes itself within the live events industry through its comprehensive service offerings. Their portfolio includes exhibit design and construction, scenic design, theme décor, floral arrangements, custom displays, event planning and management, signage and graphics, and audiovisual production. This extensive range of services positions the company as a paragon of comprehensive event solutions.

As Modern Expo + Events looks to the future, it stands poised to continue its legacy of excellence. The company embodies the spirit of innovation and resilience that has defined its remarkable journey, ready to meet new challenges and seize opportunities in the ever-evolving landscape of live events.